Founder  Alexa Brittany (Lex),  opened up Oreya Studio in 2019 wanting to create the go to place to fix the gap she saw in the hair market in Toronto - an atmosphere of getting your hair done with great music, energy and creating a whole expierence. Within just a few months Oreya quickly became the go to spot for everything hair and beauty.

Alexa had always been a hair care/mask enthusiast, speaking with clients she noticed a lot of questions on how to take care of their hair and the conversation would revolve around having no time, herself included. She discovered the gap in the market for products that were able to have ingredients of a DIY hair mask but premium and professionally made. This lead to the creation of JŪS, developing products that are all natural and work simultaneously together but most importantly products that can be used on anyone, anywhere. Within a couple months of launching JŪS quickly became a household name for hair masks. Lex's plan is to grow JŪS as a whole hair care product line with so much more coming.